Co-hosting an event featuring a woman entrepreneur and influencer gave the brand high visibility before a relevant audience, while allowing it to connect its jewellery to attendees in an experiential format. It saw new client registrations and increased showroom visits post-event
Ludhiana: Khurana Jewellery House recently partnered with FICCI FLO Ludhiana to support a dialogue centred around women entrepreneurs, cultural identity and Indian craftsmanship. As part of its ongoing annual association with FICCI FLO, the brand co-hosted an event featuring entrepreneur and influencer Masoom Minawala, who visited Ludhiana and participate in a discussion on her journey and role as a woman in business.
The event served as a platform for Khurana Jewellery House to connect its jewellery with a wider audience in an experiential format. A curated experience centre was set up at the venue, displaying the brand’s collections priced under Rs 15 lakh. According to Soumya Khurana, Executive Director, Khurana Jewellery House, this selection aimed to strike a balance between occasion-based and everyday wear, aligned with current consumer preferences.
“Masoom wore some of our traditional pieces, including earrings and a ring, and spoke about how much she values Indian craftsmanship. That helped us reinforce the identity of the brand and our design intent,” Khurana said.
In addition to hearing Minawala on stage, where she referred to the jewellery during her talk, attendees had the opportunity to visit the experience zone for a closer look. The brand displayed some of its award-winning designs, supported by sales executives to help potential buyers understand the product line and try on select pieces.
“We saw strong interest from guests who engaged with our team, explored the jewellery, and enquired about specific styles. This translated into new client registrations and increased showroom visits post-event,” added Khurana.
The brand has termed the initiative a success and sees it as part of its longer-term strategy to create meaningful offline engagements. Khurana Jewellery House is also planning future independent collaborations with Minawala. The effort reflects a broader direction of using real-time interaction and cultural dialogue to strengthen brand relevance and build community-focused engagement.
Khurana Jewellery House recently expanded its footprint in Punjab with the opening of its store in Ludhiana, marking its third location following two established stores in Amritsar.
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