The campaign showcases the brand’s array of gold ornaments and offers women Himachali jewellery that speaks to their culture and traditions
Solan: Verma Jewellers, a well-known name in the jewellery industry of Himachal Pradesh, has launched its ‘Shadi Utsav’ campaign, celebrating love, culture and Himachali traditions, targeted at wooing brides who are preparing for their weddings. This year, the campaign is centred around the theme ‘Sunehre Gehno Ka’ (About Golden Jewellery), offering brides-to-be an exquisite range of the brand’s jewellery in gold.
To enhance the experience, Verma Jewellers has transformed its showroom into a wedding-themed space, with decorations that reflect the grandeur of Himachali weddings. Showcasing its array of Himachali jewellery as part of the campaign this wedding season, the brand is reaching out to brides-to-bewith jewellery immersed in their culture and traditions.The ‘Shadi Utsav’ campaign highlights the brand’s intricate designs, blending modern elegance with the beauty of Himachali craftsmanship.
Akshay Verma, Managing Director of Verma Jewellers, said, “The idea behind launching the ‘Shadi Utsav’ campaign is to target women in Himachal Pradesh who are getting married this wedding season. We noticed that the wedding season, especially post-Diwali, sees an increase in demand for bridal jewellery. Our goal is to make this season extra special for these brides by offering them jewellery that speaks to their culture and traditions.”
The store features new bridal collections, including complete packages with necklaces, bangles, tikka, rings, and more. The campaign also introduces special gift vouchers for top customers who make significant purchases.
In addition to the physical showroom experience, Verma Jewellers is actively engaging with customers through social media platforms, providing a digital space to explore the collections and stay updated on ongoing offers. The campaign has already resulted in a notable increase in footfalls, with customer engagement rising by approximately 33-35%, according to the jeweller.
“By engaging with brides through various channels, we aim to not only offer them beautiful jewellery but also build lasting relationships that will keep Verma Jewellers top of mind for future occasions,” Verma added.
The campaign, which started in early February, will continue until the end of March, coinciding with the auspicious Navratras. Verma Jewellers aims to continue building its community of customers and increasing its brand visibility during this period.
Established in 1967 by the late Jwala Prasad Verma, Verma Jewellers has been a pillar of the jewellery industry in Solan, Himachal Pradesh. The brand now operates three stores in Solan, located in Ganj Bazar, Upper Bazar, and Bajoral Khurd, offering high-quality jewellery to the people of Himachal Pradesh.
Written by Achal Chaubey
Retail Jeweller India Exclusive
