The music video of the anthem follows a Tanishq bride as she walks towards her groom, adorned in the latest Rivaah X Tarun Tahiliani 2.0 collection
Mumbai: Rivaah by Tanishq, the wedding jewellery sub-brand of Tanishq, has collaborated with leading production house Tiger Baby, known for iconic films like Zindagi Na Milegi Dobara and Gully Boy, to introduce a high-energy wedding anthem titled ‘Main Keya Hai Hai’.
The vibrant song encapsulates the rhythm of love, joy and celebration, capturing the magic of a bride’s special day. Indian weddings go beyond rituals; they are grand celebrations where dance and music play a central role. Rivaah by Tanishq worked with renowned directors Zoya Akhtar and Reema Kagti to bring those cherished moments to life through this anthem.
The evocative soundtrack, composed by Ankur Tewari, embodies the essence of the modern Indian bride—not just a participant but the sutradhar (narrator) of her own story, curating her dream wedding.
The music video of the anthem presents a cinematic dreamscape rich in moody hues and compelling story-telling, following a Tanishq bride as she walks towards her groom, exuding excitement and grace. Adorned in the latest Rivaah X Tarun Tahiliani 2.0 collection, the bride showcases intricate gold jewellery inspired by the two themes of the collection—Phoolchadar for prosperity and Drape Story for femininity—with delicate floral and scalloped motifs reflecting Tarun Tahiliani’s signature drapes.
The anthem has sparked a global wedding dance movement, with performances extending from India to New York. What began as a high-energy flash mob has turned ‘Main Keya Hai Hai’ into a worldwide sensation, with people embracing its infectious energy. Tanishq amplified the song’s reach by partnering with influencers, creating a viral wave across social media.
Pelki Tshering, CMO of Tanishq, Titan Company Limited, shared her enthusiasm about the collaboration, saying, “With ‘Main Keya Hai Hai’, we wanted to create something unforgettable that becomes a cherished part of every bride’s big day. This marks Tanishq’s first-ever music film, in collaboration with Tiger Baby Records, and showcases the artistic elegance of Tanishq’s Rivaah X Tarun Tahiliani collection. We hope brides and their families love this song as much as we loved creating it—a melody that celebrates love, joy, and the magic of weddings.”
Designer Tarun Tahiliani, added, “We are proud of our ongoing collaboration with Tanishq, and the new Rivaah collection we designed has been beautifully showcased in the video. Our focus has been on the modern bride—someone who values tradition while embracing her own unique style… The film perfectly captures this essence with its thoughtful art direction, styling, and music, all reflecting the spirit of Rivaah X TT 2.0.”
Rivaah is a sub-brand under Tanishq and is available in all 380+ Tanishq stores across India.
Retail Jeweller India News
