Svaraa Jewels’ campaign ‘Empower Her’ celebrates the strength of women in every life situation

The Women’s Day initiative highlights the contributions of women in every role they play, be it as mothers, daughters, sisters or professionals

Ahmedabad: Lab-grown diamond jewellery brand Svaraa Jewels is celebrating the upcoming International Women’s Day with the launch of its ‘Empower Her’ campaign, aimed at honouring women across all walks of life. The campaign, which focuses on women in every role they play – whether as a mother, sister, daughter or professional – highlights the strength and resilience women show daily.

“We wanted to create a campaign that resonates with every woman, no matter her background or profession,” said Chahat Shah, Founder of Svaraa Jewels, from the house of Kalamandir Jewellers. “Women’s Day is a perfect occasion to celebrate all that women do and the impact they have on our lives. With this campaign, we aim to acknowledge their hard work and dedication.”

As part of the campaign, SvaraaJewels has launched an exclusive collection for Women’s Day, featuring a range of jewellery pieces designed to reflect the grace and power of women, andsuitable for both daily wear and special occasions as a nod to the versatility of women. The collection is being showcased at special events at the brand’s Ahmedabad and Mumbai stores, to which the brand is inviting select high-end customers and giving them the experience of browsing the jewellery pieces while enjoying refreshments. These events also feature fun activities such as magic shows. “Around 40 clients attended the event in Ahmedabad and we received a fabulous response,” Shah said, explaining that the events aim to create a deeper connection with the brand’s loyal customers.

“Jewellery adds value to a woman’s life, enhancing her self-expression. Our mission is to empower women by providing them with jewellery that represents their individuality,”Shah added.

Since its launch in 2019, Svaraa Jewels has gained recognition in the lab-grown diamond industry with its innovative omni-channel strategy. Specializing in IGI and GIA-certified lab-grown diamonds, the company is positioning itself to tap into India’s rapidly growing daily wear jewellery market, which is expected to reach $60 billion by FY28.

With retail stores in Ahmedabad and Mumbai, and its online store, Svaraa currently serves customers across 6,000 PIN codes in India. Looking ahead, the brand plans to expand by opening 5-10 new stores and increasing the online business. With ambitions to enter Tier II cities and eventually expand internationally, Svaraa’s long-term vision includes establishing 100 stores across India by 2030.

Written by Achal Chaubey

Retail Jeweller India Exclusive