Launched in partnership with cafe-bar chain SOCIAL, the campaign offers couples a chance to win a heart-shaped lab-grown diamond ring
Mumbai: Lab-grown diamond jewellery retailer Solitario has launched a campaign titled ‘Love Doesn’t Need a Loan’ in association with cafe-bar chain SOCIAL, with the objective of bringing back romance to the real world. It encourages individuals to step beyond digital interactions and rediscover the magic of real-world chemistry with an added touch of luxury. Spread across 56 SOCIAL outlets in 10 cities, the initiative is offering couples a chance to win a heart-shaped lab-grown diamond ring from Solitario.
The campaign, running from February 13 to 25, 2025, invites couples visiting SOCIAL to take part in an antakshari-inspired movie relay challenge, a light-hearted yet engaging contest that keeps the romance alive through playful competition. Participants can submit their entries on Instagram by tagging @SOCIALoffline and @solitariodiamonds, with the final winners to be announced on February 26.
To further amplify the celebration, Solitario Diamonds is extending exclusive rewards, where over 15,000 vouchers worth Rs 5,000 will be available at SOCIAL outlets in Mumbai, Pune, Bengaluru, Hyderabad, Lucknow and Chandigarh. These vouchers can be availed on a minimum billing of Rs 2,000.
“In today’s world, love isn’t about breaking the bank – it’s about experiences, connections and meaningful choices. That’s exactly why we’re excited to partner with SOCIAL, a brand that represents the way millennials and Gen Z celebrate relationships – with fun, spontaneity, and a little mischief,” says Ricky Vasandani, CEO & Co-Founder, Solitario.
To keep the vibe going, Solitario X SOCIAL is also encouraging its guests to ‘double up on drinks and double down on love’ with
romance, revelry and a little bit of bling. Whether rekindling an old bond or sparking a new one, ‘Love Doesn’t Need a Loan’ is an invitation to step out, engage and celebrate love in its most genuine form.
Solitario Diamonds is a leading player in the luxury lab-grown segment in India, dedicated to crafting bespoke jewellery pieces for modern and environmentally conscious customers.
Solitario has 18 stores and 20 shop-in-shops in 21 cities across the globe, including Dubai, Barcelona, Kuala Lumpur, Mumbai, Bengaluru, Pune, Chennai and Chandigarh.
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