Origem launches second lab-grown jewellery retail outlet at Bandra in Mumbai

Before the Bandra West location, Goldiam International had launched its first retail store under the Origem brand at Borivali in October 2024

Mumbai: Origem, the lab-grown diamond jewellery brand from Goldiam International Limited, has launched its second flagship store in Mumbai, located at Turner Road, Bandra West. The store opening event had Bollywood star Parineeti Chopra in attendance, adding a touch of glamour to the occasion.

The new store showcases Origem’s distinctive collection, offering a range of jewellery that caters to a variety of tastes while keeping sustainability at its core. Parineeti Chopra, who has been associated with the brand, highlighted the importance of choosing lab-grown diamonds that are not only beautiful but also conscious of the environment.

Before the Bandra West location, Goldiam International had launched its first retail store under the Origem brand at Borivali, Mumbai in October 2024.It has future plans for more stores at Kharghar in the same city and other key locations across India.

The flagship store in Bandra is a significant step in Origem’s strategy to bring its sustainable jewellery offerings to a wider audience. It aims to deliver a unique shopping experience with its focus on sustainable and innovative jewellery, offering customers lab-grown diamonds that are both environmentally friendly and ethically sourced, aligning with the growing demand for responsible luxury.

As the demand for lab-grown diamonds continues to rise, Goldiam International aims to establish Origem as a leading brand in this growing market, with plans to open 200-300 stores across the nation. The brand aims to create a jewellery line that resonates with a modern, discerning audience, offering pieces that reflect both style and sustainability.

Goldiam International first forayed into retail with the opening of the Origem store in Borivali. The listed company is a three‐decade old exporter of diamond jewellery, functioning as a manufacturer for leading global branded retailers, departmental stores and wholesalers across American and European markets. It has ventured into responsibly sourced diamonds, targeting the mid‐to‐affordable diamond and bridal jewellery segments. Goldiam has a dedicated sales office in New York, with design teams in both India and the USA.

Retail Jeweller India News