To celebrate the launch, Vaibhav Jewellers is organizing a lucky draw contest where three customers purchasing jewellery above Rs 9,999 will win a two-wheeler each
Elamanchili: Vaibhav Jewellers, a leading jewellery retailer in South India, has continued its strategic expansion spree with the launch of its 18th showroom in Elamanchili in Andhra Pradesh. The new outlet further solidifies the brand’s presence in AP and Telangana.
The showroom, located on Elamanchili’s main road, was inaugurated by the Chairperson of Elamanchili Municipality, in the presence of Chairman and Managing Director of Vaibhav Jewellers, Bharata Mallika Ratna Kumari Grandhi, COO Sai Keerthana Grandhi Gontla Rakhal and Executive Director Sindhuri Venkatesh.
Speaking at the event, Raghunath J, Assistant Vice President of Vaibhav Jewellers, emphasized the brand’s offerings including 916 hallmark gold jewellery, certified diamonds and 925 sterling silver articles.
To celebrate the launch, Vaibhav Jewellers is offering special inaugural incentives and a lucky draw contest where three customers purchasing jewellery above Rs 9,999 will win a two-wheeler each. Additionally, as part of the ‘Know About Elamanchili’ contest, seven lucky winners will receive a one-gram 22K gold coin.
Beyond its domestic expansion agenda, Vaibhav Jewellers recently launched an NRI Festival campaign— an initiative aimed to connect non-resident Indians (NRIs) with traditional Indian jewellery, offering exclusive benefits to customers worldwide. The campaign was strategically launched during the Christmas and New Year holiday season, targeting NRIs returning to India for family gatherings.
Founded by first-generation woman entrepreneur Bharata Mallika Ratna Kumari Grandhi and her daughter Grandhi Sai Keerthana, Vaibhav Jewellers operates a hyperlocal retail chain catering to micro-markets across Andhra Pradesh and Telangana. The company’s expansion strategy focuses on penetrating Tier II and Tier III cities, capitalizing on the region’s growing demand for organized jewellery retail.
Since launching its flagship showroom, V Square, in Visakhapatnam in 2007—one of India’s largest jewellery retail spaces at 29,946 sq. ft —Vaibhav Jewellers has steadily grown to a leading position in the jewellery market of Andhra Pradesh and Telangana. The company operates 18 retail outlets, including two franchise stores, with further expansion plans in the pipeline.
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