Running from November 2024 to February 2025, the campaign will conclude with a lucky draw at the month-end
Abohar: Jewellery retailer Murlidhar Jewellers is running the ‘Sampann Ghar Sampann Rishte’ campaign to engage with its customers and promote both jewellery sales and strong relationships. The campaign, which started in November 2024, aims to encourage regular jewellery-buying by offering customers the opportunity to win valuable prizes with each purchase, while enhancing the bond between the brand and its patrons. This initiative runs until the end of February 2025, with a lucky draw set to take place at the month-end.
For the campaign, customers get a coupon for every purchase of Rs 4,999 or more. They are then entered into the draw and stand a chance to win an array of attractive prizes, including an Alto car, an Activa scooter, a motorcycle, and a battery-powered scooter. In total, the campaign offers more than 100 prizes, ensuring that a large number of customers walk away with a prize.
Commenting on the initiative, Amit Mittal, owner of Murlidhar Jewellers, said, “Along with buying jewellery, we want our customers to leave with more than just a product – we want them to experience the richness of our relationships as well. This initiative is about creating a bond with our customers, ensuring that we are always top of mind when they plan to make a purchase.”
The response to the campaign has been positive, with a noticeable increase in both footfalls and sales since its launch. “We’ve seen a growth of 20-30% in sales and footfalls, and we expect the trend to continue until the end of February,” said Mittal. The campaign is being promoted through social media platforms like Facebook and Instagram, ensuring it reaches a wide audience.
This initiative highlights Murlidhar Jewellers’ commitment to not only providing quality jewellery but also building long-lasting connections with its customers. By offering these incentives, the brand hopes to strengthen its position in the market and remain on top of customers’ minds.
Murlidhar Jewellers has been a reputed name in the jewellery business of Abohar (Punjab) for over two decades. A part of the Murlidhar Group, it has its flagship store in Abohar.
Written by Achal Chaubey
Retail Jeweller India Exclusive
