Limelight Lab Grown Diamonds secures $ 11 million in funding to fuel its retail growth

The fresh capital will enable Limelight to enhance its operational capabilities, expand its retail presence across India and strengthen its design portfolio

Mumbai: Limelight Lab Grown Diamonds has raised nearly $11 million (Rs 90 crore) in a recent funding round. The investment came from leading fund houses, reputed brokerage firms, family offices and the company’s promoters, adding momentum to the brand’s rapid expansion journey.

The fresh capital will enable Limelight to enhance its operational capabilities, expand its retail presence across India, and strengthen its design portfolio. With a stronghold in the LGD sector, the company aims to maintain its leadership position and cater to the increasing consumer demand for sustainable luxury jewellery.

Founded in 2019 by Pooja Madhavan, Limelight has quickly risen to prominence as one of the fastest-growing retail brands in the lab-grown diamond sector. Limelight benefits from strategic backing by two leading industry entities: the Bhathwari Group, producer of lab-grown CVD diamonds, and the Emerald Group, a leading Indian jewellery manufacturer.

The funding comes at a time when India’s LGD sector is witnessing substantial growth, with an annual expansion rate of 15-20%. The growing awareness about lab-grown diamonds and a shift towards ethically sourced, design-driven jewellery have fuelled consumer interest in the segment.

Commenting on the milestone, Pooja Madhavan, MD of Limelight Lab Grown Diamonds stated, “The investment comes at a perfect time when the LGD sector is seeing a disruptive boom in India and will help us accelerate our growth to reach newer heights. We are on a mission to disrupt India’s $80 billion jewellery market by offering consumers the widest choice of designer jewellery at the sweetest price points. We remain focused on making Limelight the largest sustainable luxury jewellery brand from India to the world.”

Headquartered in Mumbai, Limelight has emerged as one of India’s largest lab-grown diamond jewellery brands specializing in pure CVD diamonds The brand currently operates over 30 exclusive stores and 30 shop-in-shop formats across 35 cities in India. A fully vertically integrated brand, Limelight is also the only ‘green’ certified LGD jewellery brand with an ESG+ certification.

Retail Jeweller India News