The brand said her persona aligns with its vision of creating elegant and innovative jewellery for customers
Mumbai: Ayanika, a concept-driven lab-grown diamond jewellery brand, has announced actor and author Samaira Sandhu as its brand ambassador. According to the brand, Sandhu’s bold, stylish and youthful persona perfectly aligns with its vision of creating elegant, innovative jewellery for its customers.
Recently crowned the Iconic Glamorous Diva 2024 by Mid-day, Sandhu has graced the screen in five successful feature films and continues to inspire with her multi-faceted career and powerful presence. Owing to her popularity and huge respect for work ethics, she is also a ‘State Icon’ of Chandigarh appointed by the Government of India.
Sandhu recently inaugurated Ayanika’s flagship store at Laxmi Industrial Estate, Andheri, where the brand aims to offer customers an immersive jewellery shopping experience.
From engagement rings to statement necklaces, at Ayanika each collection is inspired by distinct themes. The brand offers not just ready-to-wear designs but also bespoke lab-grown diamond jewellery services, where clients can create their dream pieces based on their preferences, budget and style.
“We believe that jewellery is more than just an accessory – it’s a reflection of the individual. Our flagship store provides a space where customers can explore not only our curated collections but also work with our designers to bring their visions to life through customization,” says Nishank Chatterjee, CMO of Ayanika.
Brand Ayanika is the result of a collaboration among a group of professionals who have decades of experience in the realm of diamond jewellery, and value innovation in product design, business strategies and customer service. The brand aims to serve both national and international markets.
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