Lightbox reveals new brand identity and campaigns to highlight affordable lab-grown diamond jewellery 

 
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” 
 

Mumbai: Lightbox, the lab-grown diamond jewellery brand from De Beers, has announced a revitalised brand identity along with new marketing campaigns aimed at promoting its stylish designs and accessible pricing. 

The new campaigns, titled “Shine Bright Spend Less” and “Modern Family,” underscore Lightbox’s dedication to providing high-quality fashion jewellery at competitive prices. The “Shine Bright Spend Less” initiative emphasizes recent price reductions, while the “Modern Family” campaign showcases three generations of the Breschi family modeling the latest Lightbox collections. 

Melissa Crivillaro, Chief Marketing Officer at Lightbox, stated, “Our accessible prices, fun and colourful innovations, and fashion-focused lab-grown diamond jewellery collections underpin Lightbox’s broad appeal. As we embrace our next chapter with a refreshed identity, new creative campaigns, and bold pricing messages, we aim to connect more deeply with our customers.” 

In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights.” These initiatives are part of Lightbox’s ongoing strategy to expand its fashion offerings and accelerate its product launch schedule, with plans to unveil more trend-driven collections in the coming months while enhancing its presence in the lab-grown diamond market. 
 
The campaign follows considerable price slash offs earlier this year by De Beers, marking a shift with regards to lab grown diamonds within the industry. The brand will now have three linear price points – $500 per carat for IJ colour stones, $600 per carat for GH colour stones and $900 per carat for the highest quality stones of DEF colour, reduced from $1,500 per carat. All stones have a guaranteed minimum ‘very good’ cut and VS clarity, with the DEF stones to feature ‘excellent’ cut.  

Retail Jeweller India News