Kicky & Perky launches digital film to honor teachers 

In an interview with a media outlet this year, brand founder Aditi Khandelwal explained that Kicky & Perky has seamlessly transitioned from traditional to digital marketing by embracing innovative digital strategies 

Mumbai – Kicky & Perky, a renowned handcrafted silver jewellery brand, has released a heartwarming digital film to celebrate Teacher’s Day. The short film pays tribute to the invaluable role of teachers in shaping the lives of their students, emphasizing the trust and grace they instill. 

The video begins with a young woman overwhelmed by the demands of her adult life. A notification from Kicky & Perky reminding her of Teacher’s Day sparks a wave of nostalgia, taking her back to her school days. Inspired, she visits her former teacher and presents her with a piece of jewellery from the Syra Collection. 

The Syra Collection, a perfect reflection of the elegance and grace embodied by teachers, features mother-of-pearl and unshaped pearls set in sleek 925 sterling silver chains. The collection offers a versatile and modern style suitable for any occasion. 

Aditi Khandelwal, Co-Founder of Kicky & Perky, shared, “Teachers are the guiding lights who illuminate our paths with wisdom and grace. This Teacher’s Day, we celebrate their timeless influence with the Syra Collection—a symbol of elegance and trust, as radiant and unique as the teachers who have shaped our lives.” 

Over the years, the brand has transitioned from traditional marketing techniques to new age ways. In an interview with a media outlet this year, Aditi explains that Kicky & Perky has seamlessly transitioned from traditional to digital marketing by embracing innovative digital strategies. This transformation has allowed them to leverage social media, email campaigns, and online advertising to reach a broader and more targeted audience.  

Through data-driven insights, the brand creates personalised content that resonates with their customers, fostering deeper engagement and stronger brand loyalty. This shift has also enabled the brand to showcase our unique designs and the meticulous craftsmanship behind each piece, highlighting the quality and elegance of their rhodium-plated and micron-plated jewellery. 

Launched on September 5 across all social media platforms, the campaign not only honors teachers but also highlights Kicky & Perky’s dedication to creating jewellery that carries a meaningful story. The Syra Collection is now available for purchase on the Kicky & Perky website as well as leading online platforms such as Ajio Luxe, Myntra, and Amazon. 
 
 
 
Retail Jeweller India News