Taking the total boutique tally to 12 across India, the inauguration of the store was attended by Ajoy Chawla, CEO of Titan Jewellery Division
Pune — Zoya, the jewellery brand from the House of Tata, has unveiled its highly anticipated flagship boutique in Pune. The new store, located in the trendy ITI Road area of Aundh, was officially opened in a refined event attended by Ajoy Chawla, CEO of the Titan Jewellery Division. The launch drew a crowd of the city’s elite to witness the debut of this luxurious new space.
The 2,500-square-foot boutique is designed as a gallery of wearable art, reflecting Zoya’s commitment to redefining the fine jewellery experience in India. The store blends contemporary design with deep-rooted traditions, embodying Pune’s cultural vibrancy and enhancing the city’s luxury landscape.
Ajoy Chawla praised the new boutique, stating, “Zoya is truly the crown jewel of Tata’s, bringing to life the rich tapestry of Indian craftsmanship through meaningful, wearable art. Zoya, which means ‘alive,’ embodies our belief that every woman is on a heroine’s journey. It is in those moments when she reconnects with her true self that she feels most alive. We are delighted to open our first boutique in Pune, celebrating Zoya’s distinctive design language through our patented stone cuts and innovative settings.”
The boutique’s design features a seamless transition from open gallery spaces to intimate zones, allowing clients to explore bespoke creations at their leisure. Handcrafted displays by local artisans complement the boutique’s feminine interiors, which are adorned in soothing shades of skin, pearl white, and blush.
Private viewing areas offer a tranquil environment for discovering the collections, while interactions with Zoya’s experts are enhanced by hand-brewed filter coffee and gourmet hors d’oeuvres. This personalised experience invites guests to delve deeply into Zoya’s world of exquisite jewellery.
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