Actor Wamiqa Gabbi, alongside co-stars, puts forth a poignant performance in the brief video ad as the brand plugs their new curated collection celebrating Indian festivals named ‘Tyohaar’
Mumbai: Retail Jewellery giant, Kalyan Jewellers, recently released a promotional campaign across its social media presence. The brand looks to intrigue customers on the occasion of Teej Puja and capitalize on the market opportunity. The brief ad campaign features Wamiqa Gabbi as the lead, who is in trend for her recent impressive run at the movies.
On-screen, the actor returns home for the festival to surprise her parents who can be seen exchanging jewellery gifts from the brand. The advertisement concludes with the mother being flabbergasted as Wamiqa’s character discloses her choice for marriage.
The ad video signifies the importance of Teej Puja, as millions of Hindu married women perform a set of rituals to celebrate the festival of Hartalika Teej, which honors the bond between Goddess Parvati and Lord Shiva. The occasion, regarded as one of the most auspicious in the Hindu calendar, is a preferred period for many to buy jewellery. Kalyan Jewellers, with the aid of the campaign, intends to plug their new curated collection named ‘Tyohaar’.
Tyohaar is an exquisite, curated collection of such festive pieces that celebrates Indian heritage and festivities. The curation provides offerings for major Indian festivals from Teej to Diwali, Raksha Bandan to Bonalu and Naagpancham to Onam. The brand remains steadfast in its resolve to market the curation with multiple social media posts which have brought in significant traction. This particular video ad has garnered a whopping 6000 likes in less than 24 hours.
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