Divine Solitaires unveils The Solitaire Festival of India 2024 across 200+ stores  

Featuring Vaani Kapoor as brand ambassador, Divine Solitaires will host live draw events on social media, allowing participants to share the excitement of the draws directly from their screens 

MUMBAI — As the jewellery industry gears up for the upcoming lean season, Divine Solitaires has announced the eagerly awaited return of ‘The Solitaire Festival of India’ (TSFI) for its third consecutive year. From August 1-31, customers across India can indulge in the splendor of exquisite solitaire jewellery both online and at over 200 stores nationwide. 

The success of last year’s festival, marked by a remarkable 600% surge in footfall, sets high expectations for TSFI 2024. Partner jewellers, including prominent names such as Senco Gold & Diamonds and Ranka Jewellers, have consistently praised the festival for its capacity to drive excitement and foot traffic, establishing it as a cornerstone event in the jewellery calendar. 

At the heart of this year’s festivities is Bollywood sensation Vaani Kapoor, chosen as the TSFI Ambassador for 2024. Renowned for her roles in blockbuster hits such as War and Befikre, Vaani Kapoor’s star power and appeal are expected to resonate strongly with a younger audience, leveraging her massive following of approximately 8 million on Instagram to elevate the festival’s visibility and charm. 

Divine Solitaires has designed a nationwide marketing blitz across 100 cities, featuring targeted campaigns in regional newspapers, impactful radio spots, and cinema advertisements for a week-long duration. 

During TSFI 2024, customers can partake in exciting activities such as weekly lucky draws scheduled for August 10, 17, and 24, offering prizes ranging from iPhones to Alto cars. The pinnacle of anticipation culminates in a grand bumper draw on September 4, where one fortunate winner will drive away with a luxurious XUV 700, alongside other exciting prizes.  

Jignesh Mehta, founder of Divine Solitaires, expressed his enthusiasm, stating, “The Solitaire Festival of India is the ultimate occasion for acquiring solitaire jewellery, particularly with the festive and wedding season on the horizon. Our customers not only acquire exquisite solitaires but also stand a chance to win fabulous prizes. It’s a celebration of luxury, elegance, and the joy of giving.” 

To foster community engagement, Divine Solitaires will host live draw events on Facebook and Instagram, allowing participants across the nation to share in the excitement of the draws directly from their screens.  

Retail Jeweller India News