Mia by Tanishq launches ‘Never Before Sale’ with discounts on fine jewellery 

This season also highlights themed collections such as the cosmic-inspired ‘Starburst’ and ‘Nature’s Finest’, which celebrates the beauty of vertical gardens and urban parks 

Mumbai – Mia by Tanishq has announced its campaign, ‘Never Before Sale’, offering customers an unprecedented opportunity to enjoy up to 110% off on making charges. This exclusive sale is set to delight jewellery lovers with a variety of stunning designs at unbeatable prices. 

To ramp up the buzz, the brand has launched two short Instagram reels. The first one shows a group of youngsters grooving to popular music, and an engaging teaser text that pops up on the screen synchronizing their movements. Launched on July 16, the video has received over 3.9K likes.  

The next video was launched a day later and mimics an AI-generated text conversation, a take on the popular ‘Knock Knock’ joke that further teases the followers about the contest. Keeping up with the trends, the brand also used the viral 1-second reel tone, enhancing customer stickiness. The videos fared well in terms of getting the attention the brand needed for the launch on July 18. 

Kicking off on July 18, the sale features enticing offers. Customers can receive 50% off making charges on a single piece, 100% off when purchasing two pieces, and the lowest-priced item free with the purchase of four. Additionally, exchanging old Tanishq or Mia products grants an extra 10% discount on these offers, making it a perfect time to shop. 

The collection includes a wide array of jewellery options, from elegant earrings and necklaces to exquisite rings and bracelets, showcasing sparkling diamonds set in radiant gold. Whether for parties, anniversaries, or birthdays, Mia by Tanishq aims to make every occasion special. 

This season also highlights themed collections such as the cosmic-inspired ‘Starburst’ and ‘Nature’s Finest’, which celebrates the beauty of vertical gardens and urban parks. The sale is a perfect opportunity to stock up on meaningful gifts for Rakhi, weddings, and festive occasions like Vara Mahalakshmi and Onam. The ‘Never Before Sale’ runs until July 30, 2024. 

Retail Jeweller India News