CaratLane launches #WearYourWins campaign to celebrate achievements of women 

Content creator and designer Nancy Tyagi, known for her stunning appearance at the Cannes Film Festival, serves as the campaign’s ambassador 

Mumbai: CaratLane has launched a new campaign, #WearYourWins, aimed at inspiring women to celebrate their achievements, big or small. The initiative goes beyond advertising and seeks to create a lasting cultural movement that encourages self-confidence and acknowledges women’s successes. 

Content creator and designer Nancy Tyagi, known for her stunning appearance at the Cannes Film Festival, serves as the campaign’s ambassador. Her story embodies the idea of commemorating milestones with beautiful jewellery. To further this message, CaratLane unveiled the PEAK collection, featuring the innovative “Everest Cut” designs. These mountain-inspired pieces symbolize each step in a woman’s journey towards her goals. 

Jennifer Pandya, a CaratLane marketing executive, emphasized the company’s mission to empower women through self-expression. She highlighted the tendency for women to downplay their accomplishments while celebrating others’. “#WearYourWins aims to inspire women to embrace and reward themselves,” Pandya stated, aiming for a cultural shift beyond a marketing campaign. 

Conceptualised and conceived by BBH India, Parikshit Bhattaccharya, Chief Creative Officer of BBH India, added his voice to the campaign’s message. “Research has confirmed some disheartening facts,” Bhattaccharya explained. “Women discount their own effort; they don’t acknowledge their own achievements, and they don’t celebrate their own wins enough. CaratLane is a trailblazing brand in the way it conducts its business and in what it enables through its many innovations. It is only fitting that it is the first jewellery brand to inspire women to celebrate their victories through ‘Wear Your Wins’. The initiative comprises a film, social interventions, and many more executions to inspire women to adorn their wins with jewellery – like dazzling tattoos as reminders of wins that are important to them.” 

The #WearYourWins campaign signifies a broader change in perspective. It merges acknowledging achievements with the concept of self-reward. Through films, social media initiatives, and interactive experiences, the campaign encourages women to celebrate themselves and redefine success and self-worth.  

Retail Jeweller India News