Candere by Kalyan Jewellers celebrates 12 years with ‘The Biggest Bling Sale’ 

The subsidary recently recorded an impressive 13% revenue growth, underscoring the increasing importance of e-commerce in its business strategy. 

Mumbai: Candere, the lifestyle jewellery brand under Kalyan Jewellers, is marking its 12th anniversary with the launch of a new flagship event called ‘The Biggest Bling Sale,’ offering significant discounts on its lightweight designs. 

The sale, running until July 31 across Candere’s India showrooms, features a flat 20% discount on diamond prices, along with an additional 5% instant bank discount. Certain jewellery pieces will also have no making charges for the duration of the event. 

“The Biggest Bling Sale is perfectly timed for college-goers, encouraging customers to embrace Candere’s lightweight, fashion-forward designs,” the brand stated in a press release. With its appeal across retail and online platforms, the sale promises incredible deals and convenient options like easy EMI plans, creating an ideal jewellery shopping experience. 

In a move to expand its offline presence, Candere has launched 23 jewellery stores in the past 21 months, aiming to connect with shoppers nationwide while also offering shipping through its direct-to-customer e-commerce platform. 

As a digital-first jewellery platform, Candere is a wholly owned subsidiary of Kalyan Jewellers India Limited, which recently announced the acquisition of the remaining 15% stake in the business from founder Rupesh Jain, according to a prominent news outlet. 

Kalyan Jewellers recently reported an impressive 27% year-on-year revenue growth for the same period, buoyed by robust performances in both its India and West Asia operations. Candere during the same has recorded an impressive 13% revenue growth, underscoring the increasing importance of e-commerce in its business strategy. 

Retail Jeweller India News