Chandukaka Saraf Jewels opens its 11th showroom at Phoenix Mall of the Millennium at Wakad  

The 1200 sq. ft store capitalizes on the guaranteed high footfalls of the popular mall, situated in a prime location of a diverse, cosmopolitan area of the city. The store was inaugurated by the jewellery brand with much pomp and splendour on April 3

Pune: Chandukaka Saraf Jewels took its total showroom tally to 11 by launching its brand-new showroom at Phoenix Mall of the Millennium, situated in the Wakad area of Pune. With the new store, the brand intensifies its hold over the regional jewellery market of Maharashtra.

Adding a world of elegance and glamour, the new store capitalizes on the guaranteed high footfalls of this popular mall, which is situated in a prime location of a diverse, cosmopolitan area. Designed with minimal backdrops and décor, the new store creates a breathtaking experience for lovers of gold and diamond jewellery. The store was inaugurated by the family members and well-wishers of the jewellery brand with much pomp and splendour on April 3.

The store is spread across 1,200 sq ft and is a repository of the brand’s latest trendy collections in diamond and gold jewellery. When it comes to diamond jewellery, the brand is providing a 100% exchange policy, international lab certification by IGI, quality assurance, and lifetime repair service. Regarding the strategy behind choosing this location, Amol Patre, Marketing Head of Chandukaka Saraf Jewels said, “Expanding from the current network of 10 stores, we realized the need to enter an upmarket region. Phoenix Mall of the Millennium has a bustling turnout and already has the presence of multiple jewellery brands. Therefore, we decided to open a showroom here and tap into the demands of the young techie crowd with a decent disposable income.”

Chandukaka Saraf Jewels aims to serve the strong markets comprising the migrant population in Pimpri-Chinchwad, Rahatni and adjoining areas. The brand banks on its centuries-long legacy in the State, the quality of gold it offers and resultant trust in customers across generations to appeal to the young jewellery lovers and loyalists alike.

Retail Jeweller India News