PNG Jewellers receives overwhelming response to launch of FURA Celebration Sapphires at select stores

Five of the brand’s showrooms across Maharashtra and Goa introduced the pink sapphire jewellery on Valentine’s Day, with remarkable success, surpassing expectations in terms of customer reception and sales. This positive outcome has led the brand to plan launch of FURA Celebration Sapphires at five more stores

Mumbai: PNG Jewellers has associated with global mine-to-market coloured gemstones giant FURA Gems to launch FURA Celebration Sapphires at five of its select stores located at Thane in Mumbai, Aurangabad, Laxmi Road and Hadapsar in Pune, and Porvorim in Goa, and received an overwhelming response. The brand chose Valentine’s Day to unveil the association and introduce the pink sapphire jewellery at its stores.

The choice of locations and the timing of the launch were strategic, aimed at capturing the attention of customers seeking unique and meaningful gifts for their loved ones. FURA Celebration Sapphires were also launched at PNG Lifestyle by PNG Jewellers in Goa, in alignment with the brand’s mission to make them accessible to a broader audience.

The choice of locations and the timing of the launch were strategic, aimed at capturing the attention of customers seeking unique and meaningful gifts for their loved ones. FURA Celebration Sapphires were also launched at PNG Lifestyle by PNG Jewellers in Goa, in alignment with the brand’s mission to make them accessible to a broader audience.

The collaboration is exciting, mainly because, as partners, we share a vision to bring traceable and responsibly-mined coloured gemstones to consumers,” Saurabh Gadgil, MD and CEO, PNG Jewellers said in an Instagram post.

The collaboration is exciting, mainly because, as partners, we share a vision to bring traceable and responsibly-mined coloured gemstones to consumers,” Saurabh Gadgil, MD and CEO, PNG Jewellers said in an Instagram post.

The launch met with remarkable success, surpassing expectations in terms of customer reception and sales. This positive outcome led the brand to set in motion plans to launch FURA Celebration Sapphires at five more locations – at Panjim in Goa, Pimpri, Pune Camp, Kalyan and Panvel in Maharashtra, markets estimated by the brand to have high potential for growth. “Each new store opening represents another milestone in our journey to bring the brilliance of FURA Celebration Sapphires to customers across diverse regions,” said a communique by the brand.

To support this expansion, the brand has employed a comprehensive promotional strategy, which includes a strategic blend of outdoor advertisements placed in high-traffic areas to catch the eye of potential customers, and engaging social media campaigns designed to create buzz and interaction online.

To sharpen customer service and product knowledge in creating a memorable shopping experience for buyers of FURA Celebration Sapphires, sales staff at each of the five PNG Jewellers stores underwent extensive training provided by FURA Gems. The training ensured that every sales team member is equipped to provide detailed information about the pink sapphire jewellery, and help customers make an informed choice.

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