ASV Polkis sets out to establish stronghold in open set polki jewellery at new retail store in Delhi

The first-generation jewellery retail brand launched standalone masterpieces featuring a fusion of coloured gemstones and fine polkis at the launch event of the flagship Karol Bagh store 

New Delhi: Polki jewellery enjoys a steady fan following among discerning jewellery lovers who prioritize quality over quantity, class and elegance over affordability, and ornaments to treasure over everyday wear. First-generation jewellery retail brand ASV Polkis has set out to establish a stronghold in open set polki, an intricate technique of craftsmanship, at its recently launched flagship store at Karol Bagh, New Delhi. 

The brand has successfully journeyed from participating in exhibitions in 2019 to opening its first retail outlet in the capital, catering to connoisseurs who love open set polki jewellery, which is its specialty. 

Envisioned by co-founders Varun Aggarwal, Surbhi Kumar and Ankush Duggal, the store spans an area of 300 square feet and offers customers a blend of historical charm and modern elegance in a cosy boutique setting.

“Alongside our signature collections, we offer customization services, enabling clients to create pieces tailored to their preferences. Additionally, we provide expert refurbishment services for heritage jewels, preserving their sentimental and historical value. Our commitment to craftsmanship and attention to detail ensures that each visit to our store is met with personalized care,” says Ankush Duggal.

The ASV Polkis jewellery store is located in close proximity to the brand’s factory, allowing customers the opportunity to explore firsthand the brand’s craftsmanship behind the scenes. “What sets us apart is our commitment to personal connections and experiences tailored to individual style and desires,” comments Varun Aggarwal.

The brand upholds strict standards when it comes to the quality of diamonds and polki used by it. “We take pride in using only the highest quality of precious gemstones, ensuring beauty and durability in our pieces. Every design is carefully hand-drawn and sketched, reflecting our commitment to individuality,” affirms Surbhi Kumar.

To mark the store launch, ASV Polkis introduced standalone masterpieces featuring a fusion of coloured gemstones and fine polkis, crafted over months of dedicated work and planning. “Inspired by elements such as birds, Mughal motifs and the art deco era, each piece exudes a unique charm and elegance,” adds Kumar.

Retail Jeweller India Exclusive