Modular pieces carry the grandeur of weddings, yet, its distinct components can be dismantled and reshaped into smaller, minimalist and fresh designs
Mumbai: Sustainable branding and retail has become a crucial point of focus in a continually evolving jewellery landscape. Next-gen couples not only have distinct aesthetic preferences, they are also progressing towards planning more eco-friendly weddings. Retailers are also innovating to keep ahead of the curve, attract eco-conscious customers and cater to this growing niche and adopt business models that move away from conventions of fast fashion and embody planet-friendly durability.
Bridal jewellery is a significant monetary and emotional investment – and a common query posed by brides-to-be concerns how the life of their wedding trousseaus can be extended beyond the pomp of the big day. Ishu Datwani, Founder, Anmol Jewellers shared valuable insights on how bridal jewellery can be refashioned and reused for long periods of time – “One good approach is for brides and families to consider modular pieces of jewellery. Such pieces carry the grandeur required of weddings, yet, its distinct components can be dismantled and reshaped into smaller, minimalist and fresh designs suitable for everyday wear.”
Dattani underscored the brand’s commitment to creating pieces that are as versatile and stylistically edgy as they are timeless. With modern brides preferring wearable adornments over locker jewellery, modular sets are the perfect sustainable choice to cherish one’s wedding jewellery for long periods of time.
Retail Jeweller India News
