Tanishq introduces revamped gold exchange policy even as it celebrates 100 tonnes of gold exchange

The exchange policy allows customers to upgrade their old gold bought from any jeweller with the latest jewellery designs offered by Tanishq

Amid rising gold prices, Tanishq has introduced a revamped gold exchange policy to cater to the evolving needs of its customers. To offer customers the best value for their gold, this exchange policy allows people to upgrade their old gold with the latest designs offered by Tanishq. This announcement comes as Tanishq celebrates the milestone of 1,00,000 kg (100 tonnes) of gold exchanged by customers who have chosen Tanishq to transform their old jewellery into exquisite pieces.

Tanishq’s revamped exchange policy across the country has an exchange offer that gives full value on old gold of 20KT and above. The policy is valid across all Tanishq stores, and the move comes when people plan to purchase gold for the wedding season and other occasions.

Speaking on the celebration, Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited, said, “The celebration of 100 tonnes of gold exchanged by two million Indians across the country is a testament to the trust and loyalty bestowed upon us over the years.  Exchange is good for customers, given today’s high prices and idle gold lying in their lockers; good for the country since it reduces imports and is good for the planet as we are recycling gold. We invite all to join us in the celebrations and upcycle their old jewellery.”

Tanishq also provides an exchange offer for accepting old gold bought from any jeweller, offering customers flexibility and convenience. This exchange programme applies to a wide range of jewellery, including plain gold, glass kundan, kundan polki, open polki, PJWS, colour stone and more.

Retail Jeweller India News