1. The biggest challenge of running a jewellery store today?
The biggest challenge in running a jewellery store today is meeting the high expectations customers bring when they walk in. Each customer enters with a vision or a dream, and it’s our responsibility to translate that into a tangible piece of jewellery.
2. One retail trend that will transform jewellery business?
Relationships becoming more important than transactions. People don’t just buy jewellery anymore — they buy trust, comfort and connection.
3. One trend you refuse to follow?
Making jewellery that looks like everything else. I want our pieces to feel personal, like they belong to someone even before they wear them.
4. A lesson from your first sale that still guides you?
That the customer notices everything — not just the design, but your honesty, your effort, your patience. Those little things create the bond.
5. If not a jewellery retailer, you would be?
Still building something of my own. Entrepreneurship excites me — taking an idea, shaping it and watching it grow.
6. What’s the hardest business decision you’ve ever made?
Letting go of things that didn’t align with the future I envision for our brand. It taught me that growth sometimes comes from quiet confidence, not loud decisions.
7. How do you switch off from work after a long day?
By being around family. Their presence reminds me that no matter how big the day was, what truly matters is the peace you return home to.
8. The next big opportunity in jewellery retail?
Efficient automation — from faster approvals to quicker delivery timelines. Whoever cracks efficiency without losing craftsmanship will lead the market.
9. What’s one customer moment you’ll never forget?
A groom once said, “You handled everything better than I could have.”
It was a simple line, but it stayed with me. It reminded me that people trust us with one of the most important days of their lives — and that trust is the biggest honour.
10. What’s the most valuable lesson you’ve learned?
That sincerity lasts longer than strategy. When you genuinely care, the customer feels it — and that’s how legacies are built.
As told to Maithili Patange
