The brand’s aim is to gain visibility among UK Press, customers and influencers, creating the possibility of future retail opportunities in the region
London: Vandals is holding its first showcase in the United Kingdom by way of an exhibition at the Georgia Wang showroom at JW Marriott Grosvenor House. Running up to January 22, 2026, it marks a step forward in connecting the brand’s design philosophy with an international audience.
Vandana M. Jagwani, Founder, Vandals, said the entry into London was a continuation of the brand’s core belief of no boundaries in design and positioning, rather than an expansion tactic. “Vandals was built on a cross-cultural approach from its name to its design ideology. We never viewed London as an international leap; it is another city where people have exposure and an interest in design,” Jagwani said.
The showcase location was selected due to its central setting, long-standing presence and steady flow of global visitors. Vandals identified the Georgia Wang showroom as a suitable space because of its established name, its place within JW Marriott Grosvenor House and the alignment between both brands’ design sensibilities. This alignment, along with the hotel’s diverse footfalls, created a platform for Vandals to present its collections to consumers, the Press, influencers and buyers in the UK.
More than 100 guests attended the opening event, which brought exposure across media, retail and influencer networks. The brand reports strong engagement from attendees and a rise in product interest linked to its lab-grown diamond category and design-led identity. “We are seeing a high level of response, and the strategy we have worked on for years is now converting into sales leads and sourcing enquiries,” Jagwani said.
During the showcase period, Vandals will hold monthly events with the Georgia Wang team and continue to explore direct sourcing opportunities made possible through its presence in London.
Vandals expects the London showcase to support long-term growth by strengthening UK-based buyer relationships, widening its reach among diaspora and international consumers and creating the possibility of future retail opportunities in the region.
Launched in 2020 by Vandana Jagwani, Vandals is the lab-grown diamond vertical of Mahesh Notandass Fine Jewellery. Positioned at the intersection of innovation and legacy, the brand was created to challenge long-held industry perceptions around lab-grown diamonds. It merges an experiential, contemporary format with the design heritage of the legacy family jewellery business.
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