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Sawansukha Jewellers intertwines Modern with Conventional in its new store in Kolkata!




Going back to roots has always been a dream for Mr. Rupchand Sawansukha, Director, Sawansukha Jewellers. He sowed the first seeds of business in the City of Joy at Burrabazar about 50 years back and grew it from strength to strength. With its new store opening in Kolkata’s trade hub, Sawansukha Jewellers now boasts of seven stores in Eastern India.

Mr Rupchand Sawansukha, Director of Sawansukha Jewellers said, “Burrabazar is special as it is this place where I had sown the seeds of my business since my arrival from Bikaner. This store is the reminiscence of my initial days and it gives me immense happiness to return back to the point in a bigger and better way for my esteem clients residing here. Moreover, Burrabazar is a trade hotspot and people from neighbouring stats also come here for both retail and wholesale purchasing.”



The store spread out over 1200 sq.ft of space, emanates the vision of brand via its interiors.  Keeping true to its value of purity, store has been essentially done up in white; a color that represents purity. It beautifully brings the best of both worlds, from modern to conventional, in terms of interiors as well as jewellery designs and collections. The vision of Sawansukha, “To be owned with pride and love by every female and sparkle in her treasure box” has been emulated in the store. The long linear passage of the store resembles the treasure box stylishly cut out in black and white base. The display showcases the exquisite range of ethereal creations in all its glory. Every corner of the store is etched in a way to celebrate womanhood in its perfect glory.

The store has an exceptional collection of three distinguished collection of Sawansukha – Nurii (Diamond Collection), Albeli the Jadau Collection and Sohna (an exclusive gold jewellery brand) representing the inner beauty of every woman.  

Sawansukha Jewellers are known for their exquisite bridal jewellery and along with this antique gold, temple jewellery and jadau jewellery. Each collection has its unique characteristics and blends in beauty.  

Nurii Collection (Diamond): The diamond collection NURII is all about intricacy sealed with passion that reflects in the happiness of the bearer. When luster of diamond is combined with superfluous craftsmanship and exceptional design, the end result is Nurii- literally meaning “My Fire”. From bridal affair to work wear jewellery, a woman can find her expression in all. Our Rosa collection (rose gold jewellery) speaks about the finesse and charm.

Albeli – the Jadau Collection: ALBELI-the Jadau Collection is our ethereal collection of kundan/polki jewellery especially crafted to perfection in Bikaner, Rajasthan. We believe every woman is different, hence her jewellery should be as albeli as her. Keeping the traditional aspect, we introduced meenakari pastel colors like fuchsia pink, turquoise blue, sea green in the bridal jewellery with the idea that today’s woman is experimental and is open to try novel variations. Ranging from choker, multi-line haar, pendant haar in unique shape, patlas, cocktail rings, maatha-patti, we display it all.

Sohna- (Gold colloection): SOHNA is for the woman who loves to flaunt her inner beauty in a golden way. Ranging from plain gold, antique collection to Italian jewellery; each piece represents the intricacies of handiwork of Kolkata artists. The famous filigree, pittai, chittai, mesh, reji work is beautifully reflected in the plain gold jewellery. The Temple Jewellery is yet another example of exemplary work of fine craftsmanship of figurines on gold metal for that timeless feel.  For today’s urban woman we introduced the concept of Italian jewelry that is light weight, fancy and can be paired with Indo-western look.

Mr. Siddharthaa Sawansukha, Managing Director of Sawansukha Jewellers, said, “It is considerably easier to attract the urban clientele in high street showrooms but difficult to penetrate the interiors of the City and establish your place in the hearts of locals. For me nothing is more gratifying than expanding on the same place where my dad begun his journey and pay him the tribute of his hard work with finest showroom in North Kolkata. The premium jewellery collection that we offer caters to all ages and builds a relation of faith, commitment and trust with our consumers.”

Courtesy: Retail Jeweller India News Service

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