Candere, the lifestyle jewellery brand from Kalyan Jewellers, also has visibility on the show by way of custom gift hampers presented to guests
Mumbai: Kalyan Jewellers has taken on the role of co-presenting partner for Prime Video’s unscripted talk show ‘Two Much with Kajol and Twinkle’, positioning the association as part of its entertainment-led outreach. The show, hosted by actor Kajol and author and columnist Twinkle Khanna, brings together well-known film personalities for informal conversations. It was launched in September 2025 and has attracted much interest from audiences since then. New episodes drop every Thursday.
For Kalyan Jewellers, the partnership sits within its wider strategy of associating with high-visibility entertainment formats that offer consistent engagement with diverse viewership groups. The company is the parent brand of Candere, which is also visible during the show by way of custom hampers offered to guests. Content creators associated with the production referenced Candere’s participation on social media, noting that the products were developed for the show.
Kalyan Jewellers views ‘Two Much with Kajol and Twinkle’ as a platform that aligns with the way audiences consume conversational content today. The relaxed, unscripted format enables recurring visibility for associated brands without overt product placement. The company expects its presence on the show to support stronger recall across digital audiences and streaming viewers, especially during the multi-week release cycle.
“At Kalyan Jewellers, we value conversations that are genuine, engaging and full of warmth. ‘Two Much with Kajol and Twinkle’captures exactly that – an effortless mix of humour, charm and unfiltered banter that audiences will truly enjoy. We are delighted to partner with Prime Video in presenting a show that feels both entertaining and refreshingly real,” said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers.
As streaming networks expand original content and experiment with new formats, Kalyan Jewellers’ approach reflects a focus on placements that deliver sustained exposure. The brand plans to continue exploring partnerships that offer steady engagement and complement its marketing and retail objectives across key markets.
Headquartered in Thrissur in the State of Kerala, Kalyan Jewellers is one of the largest jewellery retailers in India with a presence in the Middle East and the USA. It has 340+ showrooms across India, the USA and the Middle East.
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