Key focus on communicating the unique value proposition of natural diamonds and encouraging retailers to expand their diamond offerings
Mumbai: Diamond giant De Beers and the Gem & Jewellery Export Promotion Council (GJEPC) have joined forces to strengthen India’s natural diamond market. In a meeting held recently, both organisations emphasized the need for greater consumer and retailer education to drive growth in the sector.
De Beers representatives, including global senior vice president Shweta Harit, highlighted the increasing significance of India in the global diamond industry. The GJEPC, led by Diamond Panel Members Nilesh Kothari and Milan Chokshi, shared their perspective on the market’s potential.
To address specific challenges, De Beers proposed targeted education and support for retailers, particularly those operating in smaller cities. The focus will be on communicating the unique value proposition of natural diamonds and encouraging retailers to expand their diamond offerings.
Through this collaboration, De Beers and GJEPC aim to position India as a key player in the global diamond market and ensure the long-term sustainability of the natural diamond industry in the country.
De Beers Group, in recent times, has been at the forefront as it recently updated its progress on the ‘Building Forever’ sustainability goals, highlighting several key achievements. The company has reached its target of engaging 5,000 women and girls in STEM (science, technology, engineering, and mathematics) two years ahead of schedule.
Additionally, De Beers has committed to establishing a flagship Diamonds for Development Fund in Botswana. The company is advancing major renewable energy projects to meet newly validated science-based emission reduction targets and is expanding the development of Tracr, its pioneering diamond traceability platform.
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