The new store, located at Phoenix Mall of Asia, brings the brand’s natural diamond collections and retail experience closer to customers in the region
Bengaluru: Forevermark Diamond Jewellery from the De Beers Group has entered South India with the launch of its first store in Bengaluru, marking a step forward in the brand’s retail expansion in India. The store is located at Phoenix Mall of Asia and adds to the brand’s growing retail presence in the country.
Forevermark Diamond Jewellery offers natural diamond jewellery designed for different occasions, from daily wear to milestone events. The brand focuses on sourcing natural diamonds and presenting them through design and craftsmanship. The Bengaluru store brings its collections and retail experience closer to customers in the region.
Speaking on the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said, “The opening of our Bengaluru store marks an important step for Forevermark Diamond Jewellery as we strengthen our presence in South India and bring our exceptional natural diamond jewellery and personalized retail experience closer to discerning consumers in the region. Since launching our retail journey in September 2025, we have expanded to eight stores across India and strengthened our e-commerce platform, reflecting the strong consumer response to our brand and collections. The Bengaluru store further reinforces our commitment to growth in key markets, and we remain on track to expand our network to 20 stores by the end of this year. We are delighted to bring the Forevermark experience to the city and look forward to being part of our customers’ most cherished milestones through our collection of beautifully crafted natural diamond jewellery.”
The store presents a range of natural diamond jewellery, including designs for daily wear, occasion-based pieces and bridal collections. Customers can explore collections such as Icon, Avaanti and Millemoi, along with solitaire options suited to different preferences and occasions.
The store also introduces the Endless Aisle, a digital screen that allows customers to browse collections beyond those available in-store. This feature enables access to a wider range of designs, which can be selected and delivered to customers.
The store also offers The Moment Plan, a savings programme where customers pay in 10 monthly instalments and the brand contributes the 11th instalment. The programme is structured to support planned purchases of diamond jewellery.
South India remains a key market for the jewellery industry, supported by cultural connections to jewellery, increasing disposable incomes and a rising base of consumers. Karnataka, with Bengaluru as a centre, has emerged as a market for jewellery consumption, driven by professionals and entrepreneurs. Demand for natural diamonds and contemporary designs continues to grow, creating opportunities for brands expanding their presence.
Forevermark Diamond Jewellery is the diamond jewellery brand from De Beers Group, a name synonymous with more than 135 years of expertise and heritage in the world of diamonds. Forevermark diamonds bear a unique inscription, ensuring authenticity and making each piece deeply personal. It now has eight stores across India.
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