The event aligns with the brand’s broader goal of highlighting Indian heritage while enhancing engagement and driving footfalls in its stores
Thiruvananthapuram: Bhima Jewellery is hosting ‘The Great Indian Antique Fest’, showcasing a wide range of antique jewellery from across India. The festival brings together over 3,000 designs, including Kolhapuri pieces from Maharashtra and selections from Punjab, curated to highlight the diversity of Indian craftsmanship. The initiative is aimed at strengthening Bhima Jewellery’s position in the market and promoting its exclusive boutique collection, Bhima Galleria.
Navya Suhas, Director, Bhima Jewellery, said, “We are bringing designs from across the country to our stores, creating a collection that has not congregated in one place for a long time. This fest is to celebrate antique jewellery and promote Bhima Galleria, which offers exclusive pieces that customers will not find elsewhere. Our focus is to provide the best service, selection and offers to all visitors.”
The marketing strategy for the festival combines both offline and online efforts. Brochures, leaflets and newspaper releases are being distributed door-to-door, while digital campaigns are also targeting audiences across South India. This approach ensures a broad reach and visibility across different customer segments.
The festival also provides Bhima Jewellery an opportunity to engage with customers directly, build awareness about its antique collections, and generate sales volume in a specialized category. “Our aim is to cross sales of 50-60 kilos of antique jewellery during The Great Indian Antique Fest, which is ambitious given current market prices. We have prepared to meet customer demand and ensure an engaging experience,” Suhas added.
Bhima Galleria, the boutique sub-brand under Bhima Jewellery, focuses on unique antique pieces that are not available elsewhere. The Antique Fest allows the brand to showcase these designs to a larger audience and reinforce its exclusive offerings.
The event aligns with Bhima Jewellery’s broader goal of highlighting Indian heritage while enhancing brand engagement and driving footfall in its stores. The festival also builds the company’s reputation as a destination for rare and collectible antique jewellery, fostering customer loyalty and long-term relationships.
The Great Indian Antique Fest is expected to draw collectors, enthusiasts, and first-time buyers, establishing Bhima Jewellery as a key player in the antique jewellery segment.
Founded in 1925, Bhima Jewellers is one of India’s oldest jewellery retail brands with a strong presence across South India. With showrooms across Kerala, Tamil Nadu, Andhra Pradesh, Karnataka and Telangana, and four international outlets in the UAE, it continues its retail expansion.
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