A share of every sale funds Srujna Foundation’s programmes, helping women gain financial independence and confidence
Mumbai: Anmol Accents, the contemporary line introduced by Trisha Datwani Anand, second-generation jeweller at Anmol Jewellers, has entered a long-term association with non-profit organization Srujna Foundation to connect jewellery purchase with social impact. The brand was built on the idea that jewellery should enable confidence and self-expression for the modern woman, and this collaboration ties that purpose to women outside the traditional customer base.
A fixed share from every Anmol Accents sale directly supports Srujna’s skilling programmes for underserved women. These programmes focus on helping women gain practical abilities, build financial independence and support themselves and their families. By rooting the collaboration in the product itself, the brand has created a model where each purchase contributes to tangible progress.
Trisha Datwani Anand, Founder, Anmol Accents, said, “When I launched Anmol Accents, I wanted the brand to stand for confidence. Supporting Srujna helps extend that confidence to women who need access to opportunities. A portion of every sale helps them learn skills, earn independently and move towards a stable future.”
The primary focus of this association is the women supported by Srujna Foundation. However, the brand believes its customers also play an important role by enabling this impact. Customers become part of a process that links personal choice with someone else’s advancement. The intention is not to create a separate audience for Anmol Accents, but to invite existing customers to participate in a purposeful cycle.
As the partnership progresses, Anmol Accents expects to see more women benefiting from Srujna’s framework. This aligns with the brand’s long-term identity – jewellery that reflects independence and ambition. For customers, the collaboration adds a deeper layer of value to their purchase, connecting personal expression with measurable social benefit
Datwani Anand added, “Social responsibility matters only when it is steady. As Anmol Accents grows, our ability to uplift more women grows with it. This partnership gives the brand long-term direction grounded in empowerment.”
The brand is also expanding its presence with a dedicated e-commerce platform and a shop-in-shop format, which will help reach a wider customer base beyond the flagship store. The collaboration with Srujna strengthens this growth by ensuring the brand’s expansion is tied to consistent impact and a clear purpose within the jewellery market.
As Anmol Accents expands through e-commerce and shop-in-shop formats, the partnership supports long-term, purpose-led growth.
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