Customers, including men and women, walked the ramp and flaunted the brand’s jewellery, creating memorable moments
Lucknow: Aisshpra Gems and Jewels recently hosted the Aisshpra Showstoppers event, an exclusive fashion runway that showcased their jewellery collections. Held at the brand’s showroom at Park Road, Lucknow, the event brought together a diverse audience, with participants walking the ramp in some of the brand’s finest pieces. Customers, including men and women, had the opportunity to flaunt their jewellery and experience the glamour of the runway, creating memorable moments.
The event saw more than 150 attendees, contributing to a lively and engaging atmosphere. “It’s always great to see how excited our customers are to participate in such events. The ramp walk was a fun way to engage with them, and it also provided a platform for our customers to showcase their own style with our jewellery,” Saumitra Saraf, Director of Aisshpra Gems and Jewels, said.
“The focus is not just on sales, but on strengthening our bond with our customers. The primary aim is to nurture relationships that have been built over decades,” he added.
The Aisshpra Showstoppers runway also served as a preview of the brand’s new jewellery collections, allowing customers to experience the brand’s craftsmanship firsthand. “This event was not only a celebration of our jewellery but also an experience that blends fashion and jewellery. We are committed to unique engagement with our customers,” Saraf explained.
Aisshpra Gems and Jewels, a jewellery house founded in 1940, continues to grow through such customer-centric events. With 11 stores in Uttar Pradesh and plans to expand to 25 franchise stores by the end of 2025, Aisshpra is reinforcing its position as a trusted name in the jewellery industry.
Written by Achal Chaubey
Retail Jeweller India Exclusive
