Spread across more than 1,000 square feet, the zone brings together collections from Men of Platinum, Platinum Evara and Platinum Love Bands across jewellery categories and price points
Mumbai: Kalamandir Jewellers has unveiled what it describes as India’s largest Platinum Experience Zone at its new flagship store in Vadodara. Spread across more than 1,000 square feet, the zone offers consumers a dedicated space to explore platinum jewellery across designs, occasions and price points.
The zone features collections from Men of Platinum, Platinum Evara and Platinum Love Bands, including chains, bracelets, kadas, couple bands, neckwear and bangles. The assortment covers everyday wear, gifting, celebrations and relationship milestones.
For Kalamandir Jewellers, the Vadodara flagship expands its platinum offering in Gujarat by providing the category with dedicated space and a wider assortment. The jeweller already operates Platinum Experience Zones across six stores, with the Vadodara location being its largest to date.
Milan Shah, Director, Kalamandir Jewellers, said, “At Kalamandir, we have always believed that jewellery purchase should be an experience in itself. With platinum, we can connect with a new generation of younger consumers who are looking for jewellery that carries personal meaning and reflects who they are. Our focused approach to the category began with our first Platinum Experience Zone at Ahmedabad, and in Vadodara we have taken that thinking further. From the assortment we have curated, to the way the space is designed and serviced, every element has been shaped around the expectations of our clientele. For us, platinum is an experience-led purchase, and this zone is about giving consumers the choice, environment and level of service that such a purchase deserves.”
The Platinum Experience Zone has been designed as a dedicated section within the store, with separate displays for the category. The layout allows consumers to view platinum jewellery across different styles, occasions and price points.
The initiative is part of Kalamandir Jewellers’ association with Platinum Guild International (PGI), which works on consumer awareness, design and marketing for platinum jewellery.
Vaishali Banerjee, Head of Global Market Development and Managing Director – India & Middle East, Platinum Guild International, said, “Consumers are at the heart of everything we do at PGI. We have shared a long-standing association with Kalamandir Jewellers, which has consistently championed the platinum category and helped bring it closer to younger consumers. We congratulate the entire Kalamandir Jewellers team on taking this significant step in Vadodara with the launch of India’s largest Platinum Experience Zone. This concept moves the purchase moment beyond traditional display formats by putting consumer discovery and engagement at its centre. Platinum has a set of truly distinctive attributes, and the product becomes even more meaningful when the purchase experience reflects the same attention to detail and discernment. The new Platinum Experience Zone responds to how young consumers in India increasingly want to engage with jewellery today, and sets an important benchmark for how platinum can be presented at retail.”
Kalamandir Jewellers was established in 1986 by Shri Mohanlal Bhimraj Shah in Kosamba near Surat, Gujarat, and currently operates six stores across India.
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