Stunning Rakhi gifts and Rakhi talismans inspired by powerful mythical symbols launched by Tanishq

Tanishq, India’s most trusted jewellery brand has unveiled an exclusive Rakhi collection ahead of the much awaited Rakshabandhan festival which celebrates the relationship and cherishes this unique bond of love and protection. The new line of jewellery unveiled for Rakshabandhan takes inspiration from the mythological symbols and motifs that from time immemorial are believed to be the most powerful symbols of protection, hope and good fortunes.

The collection features unique and intricate designs that truly stands as a testament to the spirit of protection. Stemming from the belief that these talismans are ‘silent protectors’ and offer assurance and positive energy to wade through the gloom.The charms on the Rakhis are representatives of the sun & the lotus, both of which are believed to be auspicious and harbingers of good luck. Thus Tanishq’s Rakhi is a promise to protect and love, always and forever. This collection, which is embellished in Gold and Silver dials, truly reflects a synergy of craftsmanship with unparalleled design sensibilities. These products offer minimal, elegant and artistic designs and are truly versatile. The modularity of these products enables them to be easily converted to pendants too which can be worn on multiple occasions later as well.

To commemorate and celebrate this special bond, Tanishq has also launched an exclusive collection of Lumba Rakhis as well. The pious threads of Lumba Rakhi embraces and strengthens the beautiful bond that one shares with her sister- in- law and celebrates all who are not just sisters-in-law but rather #SistersByChoice.

Speaking on the launch of new products for Rakshabandhan, Abhishek Rastogi, Head of Design, Jewellery Division, Titan Company Limited said, “Originated in Rajasthan, a Lumba stands for a ‘bangle’. On Raksha Bandhan, it is a customary tradition amongst the Marwari families, wherein the sister ties a Lumbarakhi on a sister-in-law’s bangle. A LumbaRakhi is tied on the hand to receive protection for the whole family. Besides, it helps strengthen the emotional bond between a sister and a sister-in-law, sealed with a dangling Lumbarakhi.

For our new Rakhi collection, we look back into our mythologies and explore symbols and motifs that from time immemorial are believed to be the most powerful symbols of protection, hope, and good fortunes. Nothing can be more reassuring in these difficult times than a powerful talismanic Rakhi tied with love.”

Courtesy: Retail Jeweller India News Service