The 45-day campaign gives high-ticket bridal jewellery shoppers the opportunity to win 45 diamond rings – one on each day during the course of the campaign – on the basis of their purchases
Agra: Abhushan Diamonds and Gold has set out to make bridal jewellery shopping more exciting with its new campaign, Shagun, that runs from January through February. With this 45-day initiative, the brand offers customers the chance to win a diamond ring with every purchase. Aimed primarily at bridal jewellery shoppers, the campaign gives away 45 diamond rings, one on each day during the course of the campaign.
“We wanted to stand out in the market and offer something unique, beyond the usual discounts. This is not just about selling jewellery; it’s about making the shopping experience memorable,” said Shobhit Agrawal, Director of Abhushan Diamonds and Gold.
Every week, seven winners will be chosen through a system-generated draw, where their bill numbers will be entered into the software, ensuring a fair and transparent selection process. The winners will be announced weekly, creating constant excitement for participants. This initiative aims to attract high-ticket bridal shoppers and to drive footfalls, which has been competitive within the jewellery market due to a plethora of discounts and offers.
To promote the Shagun campaign, Abhushan Diamonds and Gold has adopted a comprehensive marketing strategy. The brand is running daily advertisements in regional newspapers, such as Amar Ujala, Dainik Bhaskar and Times of India. Additionally, there are larger weekly advertorial articles, hoardings and social media promotions. Bloggers have also been engaged to spread the word, encouraging customers to visit Abhushan for the chance to win a diamond ring.
Abhushan Diamonds & Gold has previously run successful campaigns, such as the Abhushan Grand Utsav during Diwali, promoting sales with incentives, drawing significant attention and garnering a positive response. The Shagun campaign builds on that momentum, continuing to capture the interest of shoppers with its exciting rewards.
Abhushan Diamonds & Gold Private Limited, established in 2008, operates three stores across Agra and Aligarh, bringing fine jewellery to customers with a focus on quality and customer satisfaction.
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