P. C. Chandra Jewellers’ new showroom at Narayan Peth, Pune strikes cultural resonance with Marathi community

The 2,700 sq. ft. store, the brand’s 65th outlet, indicates its aim to diversify its product offerings to suit the region-specific tastes of its expanding customer base

Pune: The launch of new stores transcends mere physical expansion for a jewellery brand; they embody reputation and prestige, pivotal in attracting fresh clientele and retaining loyal patrons. Kolkata-based jewellery retailer P. C. Chandra Jewellers recently unveiled its first outlet in Pune, located at Narayan Peth, Laxmi Road. This strategic move aims to cater to the varied preferences of Pune’s stylish and fashion-forward residents, solidifying the brand’s objective to deliver its offerings to an expanding customer base.

As one of Maharashtra’s oldest cities, Pune’s numerous quaint neighborhoods brim with cultural heritage, drawing consumers seeking cultural experiences to their vibrant markets and shopping districts. This cultural richness makes Pune a suitable destination for the brand, in its mission to cater to the specific preferences of discerning jewellery buyers.

Speaking about Narayan Peth as a choice of location for the store, Uday Kumar Chandra, Managing Director, P. C. Chandra Jewellers said, “Narayan Peth has been chosen for its cultural resonance with the Marathi community and embodies a shared passion for tradition, culture, literature and arts. This vibrant locale, steeped in history, serves as the epicentre of fashion and style in Pune. Having our unique, handcrafted jewellery store here aligns seamlessly with the discerning tastes of patrons seeking exquisite craftsmanship in a backdrop of cultural richness and sartorial elegance.”

After launching showrooms in Kolkata and many other cities in West Bengal, then Agartala, Bhubaneswar, Ranchi and Patna in the east, and cities like Delhi, Bangalore and Mumbai, the brand’s new 2,700 sq. ft. showroom in Pune is its 65th outlet overall.  This indicates the brand’s aim to diversify its product offerings to suit the local tastes of its clientele. As a central and bustling area in Pune, Narayan Peth attracts significant footfalls of both locals and tourists. This gives the brand’s new store the opportunity to draw new customers, thereby driving up sales.

Renowned for its exquisite meenakari and filigree craftsmanship, typical of Kolkata’s traditional artistry, P.C. Chandra Jewellers has a wide range of jewellery, right from delicate motifs to more opulent designs in gold and diamonds. “As we enter the Pune market, we want to captivate jewellery connoisseurs and consumers alike with our distinctive collections, and promise to unveil new designs tailored to the discerning tastes of Pune’s jewellery enthusiasts,” explained Chandra.

Apart from the core offerings, the brand also has a suite of supplementary services to ensure a hassle-free customer experience for its clients. Thus customers can also avail of old gold jewellery exchange, seamless upgrades, complimentary jewellery insurance and 0% interest EMI options.

Written by Aparna Bhowmick

Retail Jeweller India Exclusive