Jewellery naturally becomes a part of poignant moments in the campaign film, reflecting its place in festivals and traditions
Thrissur: Kalyan Jewellers has unveiled its latest Ganesh Chaturthi campaign featuring brand ambassador and actor Pooja Sawant. A festival rooted in faith, new beginnings and togetherness, Ganesh Chaturthi reflects values that have long been associated with Kalyan Jewellers and its presence in some of life’s most important occasions. The campaign captures the warmth of tradition and the happiness of celebrating the festival with loved ones.
Set in a beautifully decorated home, the film brings together three generations – a girl, her grandmother and a young woman – as they prepare for the festivities. At its heart is a special moment as they come together to offer jewellery to Ganpati Bappa, sharing in the excitement of the occasion. The young girl’s enthusiasm, the grandmother’s affection and the bond between the three capture the simple pleasure of observing cherished customs with loved ones. Jewellery naturally becomes part of this moment, reflecting its place in festivals and traditions shared across generations.
The campaign also reflects how traditions continue to be passed down over time, with each generation adding its own warmth to the occasion. The film culminates with the three generations gathered before Ganpati Bappa, sharing a moment of faith, happiness and celebration.
Through the campaign, Kalyan Jewellers highlights the place jewellery holds in festivals and other special occasions, becoming part of traditions and memories that are shared over the years.
The campaign has gone live across Kalyan Jewellers’ digital and social media platforms, bringing the festive spirit of Ganesh Chaturthi to audiences across the country.
Headquartered in Thrissur in Kerala, Kalyan Jewellers is one of India’s largest jewellery retailers, with a network of 400+ showrooms across India, the UAE, Kuwait, Qatar, Oman, the USA and the UK. The company operates a multi-brand portfolio spanning Kalyan Jewellers, Candere Lifestyle Jewellery and Akshaya Thanga Maligai.
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