Ramanta is the consumer brand of Aman Lifestyle, whose parent company, Aman Ornaments, has been crafting silver in Rajkot since 1990
Rajkot: Ramanta, a new silver jewellery brand, has entered India’s jewellery retail market, by first launching online through its website in August 2026 and then opening its first flagship store in Rajkot. The store was inaugurated by Bollywood actor Tara Sutaria, who unveiled the space to customers and the Rajkot community.
The inauguration kicked off a week-long launch experience at the store, giving Rajkot its first look at the full Ramanta range in one place. Guests walked into a warm, spacious showroom built for leisurely browsing and shopping, allowing people to try on jewellery and make their choice, with the team on hand to help. The early response has been encouraging, with steady footfalls through the launch week and a growing number of enquiries about bringing Ramanta to other cities.
Ramanta is the consumer brand of Aman Lifestyle, whose parent company, Aman Ornaments, has been crafting silver in Rajkot since 1990. Founded by Aman Parsana and Pruthvi Parsana, the brand carries a legacy of decades of silver-making into contemporary design, with every piece made in-house from sourcing to finishing. All Ramanta jewellery is certified 925 sterling silver and anti-tarnish treated.
The brand offers more than 600 designs across jewellery for women and men. The Rajkot flagship presents Ramanta’s widest product assortment, spanning silver jewellery and accessories, CVD diamond-set pieces and specially designed silver fitness bands. A dedicated men’s edit includes jewellery, watches and belts, while the overall range caters to daily wear, gifting, festivals and celebrations, alongside traditional silver designs rooted in Gujarat’s cultural heritage.
“For over 30 years, our family has made silver quietly, for other names and other markets. Ramanta is the first time our silver has had a home of its own, and it felt right that the first door should open in Rajkot, where everything began. We wanted to build a trusted Indian brand where traditional craft and modern design sit comfortably together. This store is that idea, made real,” said Aman Parsana, Co-founder, Ramanta.
“Silver has always been part of how families here mark the moments that matter. What we set out to change is the experience of buying it. The store is built so people can slow down, try things on, ask questions and leave with something they will wear for years. That is the relationship we are here to build, one customer at a time,” said Pruthvi Parsana, Co-founder, Ramanta.
To mark the opening, Ramanta has introduced Ramanta Circle, a loyalty programme for its Rajkot store customers.
The Rajkot flagship is the first step in Ramanta’s plans to open stores in major cities across India, while its online portal continues to serve customers nationwide.
Retail Jeweller India News
