Tech Talk: Book My Diamond on its way to revolutionise diamond trading via state-of-the-art application

Found in 2015, Book My Diamond aims to provide the current rate for liquidity of diamonds in order to maximise profit and minimise loss

Mumbai: As jewellery industry in India roots for transparency, brands such as Book My Diamond are contributing with a plethora of utilities for sales efficiency. The world’s first such diamond trading platform, Book My Diamonds exhibited its services at Retail Jeweller India Forum 2024, organised at JW Marriott, Sahar in Mumbai on January 3.

Elaborating on their services, Sankalp Goyal, CEO and Founder, Book My Diamond, said, “We aim at improving sales efficiency at the diamond sales counter by providing the largest range of solitaire LIVE inventory. Availability and price are checked every instant to assure delivery of any diamond in 24 hours.”

Found in 2015, Book My Diamond aims to provide the current rate for liquidity of diamonds in order to maximise profit and minimise loss. It has crossed Rs 6,000 crores of live inventory on a platform of certified diamonds from 15 cents to 15 carats, all colours and all clarities included. Other milestones by the platform include delivery of diamonds to 50 cities within 2 days and multiplied diamond sales of jewellers by 2-6 times.

“RJIF has helped us showcase our revolutionary app to progressive jewellers who want to be ahead of the development cycle. We want to convert the wholesale trading app into a jeweller’s own retail app, much like a digital storefront. The retail dashboard manages all stores and diamond salespeople guaranteeing seamless customer experience to browse, find and buy diamonds without any phone calls,” Goyal added. 

Written by Ashwin Bose

Retail Jeweller India Exclusive