PNG Jewellers thanks its kaarigars, staff and customers through soulful brand anthem sung by Sonu Nigam

The anthem reinforces the brand’s identity as more than just a purveyor of fine jewellery, but an entity that stands for heartfelt connections and cherished moments

Pune: PNG Jewellers recently unveiled its brand anthem, a musical ode to the cherished relationship it shares with its customers, employees and kaarigars. Soulfully rendered by the inimitable Sonu Nigam, the anthem encapsulates the essence of PNG Jewellers’ values and traditions, and aims to express its gratitude to those who have been stakeholders in its growth. Moreover, the anthem reinforces the brand’s identity as more than just a purveyor of fine jewellery, but an entity that stands for heartfelt connections and cherished moments.

Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, points out that the brand anthem is more than just a song. “It’s a heartfelt expression of gratitude towards the PNG Jewellers family and truly captures the spirit of the brand. The creation of our music video was a deeply thought-out process. Each scene was carefully crafted to reflect the authentic moments of joy, love and camaraderie that define our interactions across our stores and online. The instance where a woman proposes to her partner in-store after sharing an engagement ring symbolizes our belief in empowering customers to celebrate love in their own unique way, while also showcasing the warmth and understanding of our staff,” Gadgil says.

The brand also hosted special events to showcase the music video across all its stores. “Through captivating visuals, behind-the-scenes glimpses, and interactive content, we aimed to spark meaningful conversations and evoke emotions that resonate with our audience’s experiences and aspirations,” explains Gadgil.

The anthem serves as a testament to PNG Jewellers’ commitment to fostering a culture of inclusivity, respect and care within the organization. It was promoted across PNG Jewellers’ social media platforms to reach and engage its customer base. “Looking ahead, we envision brand integrations that extend beyond the anthem itself, encompassing immersive collaborations and initiatives that continue to celebrate the enduring bonds we share with our community,” Gadgil concludes.

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