The UK-based diamond jewellery brand brings its engagement rings, fine jewellery and bespoke services to Birmingham, expanding its physical retail presence beyond London.
Birmingham: Heera Diamonds has opened a new store in Birmingham, adding a physical retail presence in the city to its existing operations in London.
The new location offers engagement rings, wedding bands, fine diamond jewellery and bespoke designs, giving customers the opportunity to view pieces in person and access one-to-one guidance from the brand’s team.
The Birmingham opening expands Heera Diamond’s reach into an important UK market for South Asian jewellery retail. Its broader offering includes natural and lab-grown diamonds, coloured diamonds and gemstone jewellery, with collections spanning engagement rings, eternity rings, earrings, necklaces and bracelets.
Bespoke jewellery is also central to the brand’s proposition. Heera Diamond’s process covers design consultation, CAD modelling, 3D wax printing and production, while customers can customise engagement rings by selecting elements such as diamond shape, size, setting and metal.
The move strengthens Heera’s physical showroom network, which includes specialist locations across Hatton Garden, London, alongside its new Birmingham store. The business operates dedicated Heera Diamonds, Heera Fine Jewellery and Heera Bespoke locations in London.
For Birmingham customers, the new store creates an in-person destination for diamond-led bridal and occasion jewellery while extending Heera’s consultation-led approach beyond its London base. The location also brings the brand closer to the city’s established South Asian community and its wedding jewellery market.
Founded in 2015, Heera Diamonds began in London’s Hatton Garden and has since expanded its retail presence across the UK.
The Birmingham opening adds another retail touchpoint as Heera continues to build its presence across the UK, bringing its diamond, bridal and bespoke offering to a wider customer base.
The Retail Jeweller Global
