Zoya launches multimedia campaign ‘Reborn’ about journey of a woman coming into her own

The brand has also unveiled a refreshed logo and a new solitaire collection which introduces the innovative ‘Eterna Cut’

Mumbai: Zoya, from the House of Tata, has launched a multimedia campaign titled ‘Reborn’, exploring the journey of a woman embracing her feminine self. Directed by acclaimed director Laurence Dunmore, known for his luxury story-telling, the film portrays the essence of a woman fully alive in her own narrative. Together with the launch of ‘Reborn’, Zoya has introduced its new logo, marking a fresh chapter in the brand’s legacy.

The ‘Reborn’ film captures the essence of a woman’s awakening as she embraces her true self. It focuses on the profound moment when a woman is reborn—not just for the world but for herself. The film emphasizes the personal journey each woman experiences, with Zoya’s jewellery reflecting this transformation. The film has attempted to craft the essence of Zoya as a brand and lifestyle, embracing the idea of a woman seeking a reconnection with her inner creativity and the dreams and passions that inspire her rebirth.

The Reborn collection, launched along with the campaign, introduces the innovative star-shaped ‘Eterna Cut’ and a new logo, symbolizing creation, rebirth and vitality. At its core, the Reborn collection is an ode to shedding the inessential and focusing on what truly matters—the purity and meaning of the solitaire itself. This sentiment is reflected in every element—the solitaire, the logo, and the collection—where Zoya’s muse is a woman whose jewellery mirrors her soul, celebrating the beauty and depth of her unique journey.

Commenting on the campaign, Ajoy Chawla, CEO of Jewellery Division, Titan, said, “At Zoya, we understand that a solitaire is far more than a symbol—it is a personal treasure, a reflection of the Zoya woman’s journey. Like her, the unmatched brilliance of our solitaires truly shines with each piece designed to capture her essence. Crafted with exceptional artistry, the Eterna Cut Zoya solitaire radiates captivating fire and scintillation, reflecting her soul, a reminder of her inner brilliance.”

Premier diamond atelier Zoya has12 exclusive boutiques in cities like Mumbai, Delhi, Ahmedabad, Bengaluru, Chennai, Kolkata, Pune and Hyderabad, along with galleries in Mumbai, Ahmedabad, Kolkata, Chennai, and Chandigarh. The brand has also enhanced its personalized service by introducing video-assisted jewellery consultations and home trials. As it celebrates its 15th anniversary, Zoya continues to impact the luxury jewellery experience in India.

Retail Jeweller India News