Vardhman Jewellers’ mega draw campaign enters third year with big prizes for customers

The initiative is designed to both appreciate loyal customers and draw in new ones

Jabalpur: Vardhman Jewellers, a renowned jewellery store in Jabalpur, has launched its third annual Mega Draw campaign, offering customers a chance to win exciting prizes. The campaign, which started on December 15, 2024, will run until February 23, 2025.The initiative is designed to both appreciate loyal customers and draw in new ones.

This year, the campaign has introduced a variety of bumper prizes, including three Activa scooters, three diamond rings, three laptops and three televisionsets. Customers receive one coupon for every purchase of Rs 10,000, and these coupons are entered into the draw. Winners are chosen through a transparent, blindfolded selection process, ensuring fairness. “We are excited to see the increasing participation and the positive response from our customers. This year’s campaign is more exciting than ever,” said Prabhat Jain, Director of Vardhman Jewellers.

In addition to the bumper prizes, the campaign features surprise gifts drawn twice a month. So far, 50 surprise gifts have been given away. Each time a customer wins, their coupon is deducted from their total, and further participation is based on their remaining coupons. “We aim to create an engaging and rewarding experience for our customers while encouraging new ones to join us,” Jain explained.

According to Jain, the campaign has significantly increased footfalls and sales at the brand’s store, with about 15-20% new customers making purchases. Promotional activities for the campaign include advertisements in newspapers, digital marketing and radio spots. The target audience is primarily female customers, but the draw is open to all.

As the Mega Draw campaign continues, Vardhman Jewellers anticipates even more excitement and participation, reinforcing its long-standing commitment to offering not just quality jewellery but also unique experiences for its customers.

Vardhman Jewellers, a prominent name in the jewellery industry, also marked Guru Nanak Jayanti last year by launching a mega lucky draw. Founded in 2007, the store in Jabalpur has earned recognition for offering a variety of jewellery. Their emphasis on quality and customer satisfaction has made them a preferred choice among jewellery buyers.

Retail Jeweller India News