Taking a values-first approach, Pooja Bagrecha, Founder & Creative Director, AMAYRA Fine Jewellery advocates for women in business, reflecting on her journey and leadership lessons
EDITED EXCERPTS:
How would you describe your role at AMAYRA?
My role comprises leading design, client relationships, and overall brand vision. I am deeply involved in developing collections and curating bespoke experiences, ensuring every piece reflects emotion, elegance, and individuality.
What milestones have shaped your professional growth?
Launching our first collection, building a loyal client base, and navigating market transitions have been defining. Expanding into new categories and creating a strong internal culture have shaped my leadership.
Which initiatives are you most proud of?
Introducing personalization, creating client care campaigns, and embedding sustainable practices have been especially meaningful. These efforts reflect our values and have helped form deeper, more lasting connections with our clients.
Have mentors influenced your journey?
I have found inspiration in women who balance creativity with strong business instincts. Their journeys taught me that authenticity and precision create lasting impact.
What leadership qualities are essential in your field, and how have you embodied them in your career?
Adaptability, empathy, and clear communication are essential. In the jewellery industry, especially, trust and emotional intelligence go a long way. I’ve always believed in leading with intention, staying client-centric, and constantly learning.
What advice would you give aspiring women leaders in jewellery?
Trust your vision and stay committed. The industry is evolving and open to new perspectives. Build your network.
How do you balance work and personal life?
It is a constant process. I stay present in whatever role I am in — mother, designer, or entrepreneur. Having a strong support system and setting realistic expectations has helped me build a working rhythm.
What industry changes stand out to you?
There has been a clear shift toward LGDs, conscious luxury, and personalization. Clients are more informed and involved in their buying decisions.
One core belief that guides you?
“Stay rooted yet rise” This philosophy keeps us grounded in our values while encouraging innovation.
What changes would help attract better talent to your field?
The industry needs more mentorship platforms and inclusive spaces that nurture creativity. By fostering innovation and celebrating diverse voices, we can bring in exceptional talent and build a more dynamic future.
As told to Pratyasha Kumari
