Rajkummar Rao and Patralekhaa celebrate love with ‘Soulmate’ diamond pair rings in Tanishq ad

The couple, known for their strong personal connection, share the story of these unique rings in the campaign

Bengaluru: Tanishq, the jewellery brand under Titan Company Ltd, has launched a new ad campaign featuring actors and real-life couple Rajkummar Rao and Patralekhaa. The couple introduces the brand’s latest offering: the Soulmate diamond pair rings. These rings, made from a single natural diamond, are meant to symbolize a timeless connection.

Crafted from diamonds that may be billions of years old, the rings are representation of a bond destined to last forever. The unique design of the Soulmate rings is formed by two pieces, originating from the same diamond, cut and crafted to belong together. The rings are positioned as a symbol of love that grows stronger with time.

Rao and Patralekhaa, who are known for their on-screen and off-screen chemistry, have become the faces of the campaign due to their real-life connection. In the ad, the couple shares their thoughts on the concept of soulmates, speaking of the enduring nature of their bond. In a light-hearted exchange, they connect the idea of a soulmate with the Soulmate diamond pair rings, highlighting the unity they represent.

Tanishq’s campaign aims to simplify the diamond-buying journey for customers, educating them on the uniqueness of Tanishq diamonds. The brand emphasizes the journey of the diamonds, from deep within the earth to their transformation into elegant pieces of jewellery, showcasing both nature’s wonder and human craftsmanship.

Founded in 1994 and headquartered in Bengaluru, Tanishq has established a significant presence in over 240 cities in India and internationally. With a focus on quality and design, Tanishq continues to capture the hearts of jewellery enthusiasts across the globe.

Retail Jeweller India News