Through the launch of this and campaign, PMJ Jewels continues to position itself within the jewellery sector as a brand offering products that align with family-oriented themes and cultural narratives
Bengaluru: PMJ Jewels has introduced a limited-edition piece named the ‘PMJ SuperStar Bracelet’ at an event held in Bengaluru. The launch was attended by PMJ Jewels Chairman, Kushal Kumar Jain, along with invited customers. The bracelet will be available across all PMJ Jewels outlets and is designed for both men and women.
Coinciding with the product launch, PMJ Jewels also released the Kannada version of its ongoing brand campaign ‘Celebrating Daughters’. Originally launched in April, the campaign features a short film with brand ambassador Sitara Ghattamaneni and her father superstar Mahesh Babu. The narrative highlights the father-daughter bond and ties into PMJ’s half-saree and bridal jewellery collections.
The PMJ SuperStar Bracelet is produced using Swiss-sourced rubber, designed to retain its shape and flexibility over time. The bracelet is constructed with stretchable material intended for long-term use, while maintaining a lightweight experience on the skin.
Speaking at the launch, Kushal Kumar Jain, Chairman, PMJ Jewels said, “With a deep-rooted commitment to creating jewellery that holds sentimental value for generations, we at PMJ Jewels have been evoking emotions in the hearts of jewellery lovers that will resonate within families in Karnataka for centuries to come. Each piece in our elegant jewellery collection, specially the newly launched PMJ SuperStar Bracelet and ‘Celebrating Daughters’campaign resonate the brand’s unwavering dedication to artistry, attention to detail, and the enduring beauty of fine jewellery. The new bracelet will be available for purchase at all our jewellery stores.”
Through the launch of this product and campaign, PMJ Jewels continues to position itself within the jewellery sector as a brand offering products that align with family-oriented themes and cultural narratives.
PMJ Jewels, a family-owned business, has been crafting jewellery since 1964. The brand is in aggressive expansion mode, having embarked on a plan to strengthen its retail presence in South India. It now has 40 stores across South India.
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