The campaign featuring the real-life couple captures the essence of modern love, and pitches every Mia piece as a heartfelt symbol of love
Mumbai: Mia by Tanishq has unveiled its Valentine’s Day advertising campaign featuring sports icons and real-life couple, Dinesh Karthik and Dipika Pallikal. The campaign highlights the theme of modern love and thoughtful gifting through an engaging and emotional narrative.
In the campaign, the couple is shown in a playful yet heart-warming setting. Dipika wakes up to find Dinesh in an apron, narrating her morning routine with his signature commentary style while serving breakfast. Beneath a cloche, Dinesh reveals a Mia Toi-et-Moi ring, leading to a touching moment. The playful exchange ends in Dinesh proposing to Dipika with the ring.
The campaign celebrates love through simple yet meaningful gestures, emphasising the importance of thoughtful gifts. It encourages viewers to see Valentine’s Day as an opportunity to appreciate their partners for their constant love and support.
Shyamala Ramanan, Business Head at Mia by Tanishq,said, “We believe love is present in everyday moments, in the thoughtful gestures that speak louder than words. This Valentine’s Day, we hope every Mia piece becomes a heartfelt symbol of love.”The campaign has been crafted by independent ad agency Famous Innovations.
To mark the season, Mia earlier launched the Cupid Edit 3.0, a collection of over 40 pieces, blending innovation and sentiment, offering versatile jewellery pieces tailored for the season of love.
Born with the heritage and the legacy of Tanishq, Mia is a brand of bold, modern and chic jewellery. For the young, the young at heart, and the stylish, Mia crafts gold jewellery in designs that are unique, minimal and versatile. Mia is a network of 215+ exclusive stores and is present in leading Tanishq stores across 75 cities within India. Their store at the Burjuman Centre in Dubai marks the launch of Mia’s international foray.
Retail Jeweller India News
