For the jewellery brand, it is more than just a sponsorship – it is a celebration of excellence, success and teamwork
Thrissur: Kalyan Jewellers, one of India’s largest jewellery retailers, has teamed up with the team Telugu Warriors as their official sponsor in the Celebrity Cricket League (CCL) in its current season, after partnering them in CCL 2024. Kalyan Jewellers has earlier been title sponsor of the Celebrity Cricket League for many years.
The Celebrity Cricket League (CCL) is a 10-over cricket league played in India that features teams consisting of actors, directors and other film industry celebrities. It was founded in 2011, with the objective of promoting cricket among regional celebrities and providing them with an opportunity to showcase their skills. The 2025 season of the Celebrity Cricket League – its 11th season – began on February 8, 2025, and will continue until March 2, 2025. League matches are being played across cities like Bengaluru, New Delhi, Hyderabad, Cuttack and Surat, with the venue of the finals yet to be decided.
The Telugu Warriors, a team owned by Telugu film industry icons Sachiin J Joshi and Venkatesh Daggubati, have been a dominant force in the CCL, with an impressive record of four title wins in 2015, 2016, 2017 and 2023.Captained by Akhil Akkineni, it is one of eight teams competing in the Celebrity Cricket League in 2025. The other teams are Punjab De Sher, Mumbai Heroes, Kerala Strikers, Bhojpuri Dabanggs, Karnataka Bulldozers, Chennai Rhinos and Bengal Tigers. The Telugu Warriors’ matches are being streamed for audiences live on Sony Ten3 and Jio Cinema, giving Kalyan Jewellers the opportunity to reach out to a pan-India audience and beyond.
Notably, the Telugu Warriors were founded in 2011 as one of the eight teams to participate in the inaugural season of the Celebrity Cricket League. The team has had a star-studded line-up of players over the years, consisting of popular actors and personalities from the Telugu film industry. Their home ground is the Rajiv Gandhi International Cricket Stadium in Hyderabad. The team has consistently been one of the most competitive teams in the league, and their stylish brand of play has earned them a legion of fans across the country. The association between Kalyan Jewellers and the Telugu Warriors is thus more than just a sponsorship; it is a celebration of excellence, success and teamwork.
Headquartered in Thrissur in the State of Kerala, Kalyan Jewellers is one of the largest jewellery retailers in India with a presence in the Middle East and the USA. It has 349 showrooms across India, the USA and the Middle East.
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