RJ Market Watch
Nirakara Jewels hold a social media masterclass for solitaires
In today’s time, solitaires have become a huge hit among customers. From engagement rings to wedding rings, solitaires are adding sparkles to any jewellery piece. However, choosing the right solitaire is not easy, as most Indian customers are still not fully aware of its nitty-gritties. In order to help the customers to choose and buy a good-quality solitaire, Nirakara Jewels had posted two short videos on its Instagram account to make the customers aware.
Seema Agarwal, Founder and Creative Director, Nirakara Jewels, said, “These days, the customers are really confused when it comes to buying a good-quality solitaire because they only know about the 4C’s of diamonds. There are other factors to keep in mind while buying the correct solitaire.”
In her first video, Seema explained in detail the Cut, Clarity, Colour and Carat of diamonds, or the 4C’s in industry parlance. In the other video, Seema discusses how the two important factors of a customer’s budget and goal determine the quality of solitaires he/she would buy. In that video, she also mentioned how important it is to get one’s solitaire certified by a reputed gemological laboratory, which authenticates the purity of the diamond.
Written by Manoj Chakraborty
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