Developed in-house, Givaboo gives the brand a consistent identity that resonates with its target audience. It features in digital content, product design and upcoming campaigns, helping the brand’s engagement with younger audiences and gift buyers
Bengaluru: GIVA has introduced Givaboo, a mascot created to represent the brand’s growing Kids Collection, but intended to appeal to customers overall through story-telling and emotion. Designed as a joyful and emotionally resonant character, Givaboo reflects the essence of the jewellery line – thoughtful, safe and suited for memorable milestones in a child’s life.
“Givaboois a special part of the GIVA world — a joyful, loveable mascot created to represent the wonder and innocence at the heart of our Kids Collection,” said Resha Jain, Chief Brand Officer, GIVA. “With growing love from both kids and parents, Givaboo naturally became the emotional anchor for our little ones’ gifting moments.”
The mascot was developed internally, by the GIVA team, and customer engagement was central to the process. “Givaboo was born in-house through a mix of creativity, customer insights, and genuine emotion,” Jain explained. “From design teams sketching character concepts to our community helping us shape Givaboo’s name and identity via social polls, it was a collaborative effort.”
Givaboo now plays an active role in the brand’s communication strategy, especially in its digital and product story-telling. The character appears in computer-generated imagery (CGI) content, marketing creatives, and customer engagement platforms to build a consistent identity that resonates with the brand’s target audience.
“Givaboo adds a fun, approachable layer to our brand presence, especially around our Kids Collection,” Jain said. “It helps us create more engaging, light-hearted moments with our community.”
Although initially intended for younger audiences, Givaboo has seen broader appeal. “Givaboo is designed to emotionally connect with young children and young parents, but the charm spills over. We see Gen Z cousins, siblings, and even friends gifting pieces from the collection,” said Jain. “It’s a modern mascot that blends soft aesthetics, playfulness, and sentiment.”
GIVA has introduced Givaboo-themed jewellery, making the mascot a part of the collection itself. These wearable pieces feature Givaboo’s design and are being integrated into upcoming campaigns.
“We’ve just introduced Givaboo-themed jewellery as part of our Kids Collection,” Jain shared. “These pieces will be central to our upcoming campaigns, with interactive in-store displays, kid-friendly packaging, and online story-telling that brings the character closer to our community.”
Customer response to Givaboo has been positive, with engagement coming in through social media, content shares and in-store experiences. “It’s heartening to see how quickly the character has become a familiar, loveable presence for our community,” said Jain. “We’re building on that momentum in new ways and, most excitingly, Givaboo will soon be a part of the collection itself.”
Through Givaboo, GIVA has created more than a mascot; it has established a consistent emotional touchpoint that strengthens its connect with young customers and their families.
GIVA recently launched its 200th store in the country, and plans to expand its retail network further, across India and into international markets.
Written by Achal Chaubey
Retail Jeweller India Exclusive
